About Dave Pelland
Dave Pelland is a copywriter and marketing consultant with extensive experience in the technology, communications and risk management industries.
As social media and content marketing become more important tools for companies of all sizes, the need for quality content has never been greater. Customers want to know not only what you can do, but also, more importantly, how your services or products can benefit them.
It’s important to blend emerging platforms and traditional methods to highlight your capabilities and experience, demonstrate your industry knowledge and open a dialogue with your customers and prospects.
Through a collaborative process, we’ll hone your message, select the most effective tools to reach your audience, and develop Web and print content that increases your company’s visibility, credibility and, ultimately, sales.
Since your content is a reflection on your company and its capabilities, we’ll start by discussing your goals, the message you want to convey and the business issues you’re addressing. We’ll exchange ideas and decide on the best approach to help you engage with your customers effectively – and cost-effectively.
From Web content to white papers, reports, email campaigns, brochures, sales letters and other forms of marketing collateral, I help companies explain complex topics and discuss potential solutions to customer problems.
I also offer extensive experience working with companies based outside the United States. The business world is global, and I routinely help clients in the United States, Australia, India, the Netherlands and the United Kingdom. I’m available for project-planning and status calls in your local time zone.
Selected Sample Projects
My two decades of corporate and editorial experience includes more than 10 years developing online and marketing content for KPMG; editing the Risk and Insurance Management Society’s monthly magazine Risk Management; corporate communications roles at insurance brokerage firms Alexander & Alexander Services and Willis; and reporting and editing for two Connecticut newspaper publishers.