From the category archives:

marketing

Tax Day Promotions

April 15, 2013

Taking advantage of holiday or local events can be an effective way to promote your business, and here’s a clever example from the Hartford Restaurant Group in Connecticut: an “Uncle Sam” tax day promotion offering a burger and a Sam Adams for $10.40. It’s a little late to arrange something for tax day 2013, but [...]

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Shrink-Wrapped Misunderstanding

January 16, 2012

The other day, I came across a local communications company that seemed to misunderstand the purpose of shrink-wrapping your company name and phone number on your vehicles. Instead of proudly displaying important contact information, this unfortunate example of shrink-wrapping resembles a poorly designed word puzzle that is probably more likely to elicit snickers and confusion [...]

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What’s Your Show About?

September 26, 2011

There were lots of good insights and conversations at Podcamp Boston (my first podcamp), but one of the strongest that resonated with me could be summed up as “You have to know what your show’s about.” That thought, shared in separate sessions by Chris Christensen (host of The Amateur Traveler podcast) and Len Edgerly (host [...]

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Fighting Customer Contact Fatigue

January 3, 2011

The end of the year brought another round of last-minute appeals from a variety of charitable organizations seeking donations before the calendar flipped (metaphorically) from December to January. One caught our eye with an interesting message on the envelope – “Make one gift now and we’ll never ask for another donation again.” The charity was directly [...]

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Can a Dog Help Your Business?

August 3, 2010

Meet Annie, a yellow lab who belongs to the proprietors of a Cape Cod farm stand where we frequently get fresh fruit and muffins while we’re on vacation. Annie offers friendly, tail-wagging greetings as customers leave their cars and adds a canine enthusiasm to the store’s atmosphere. While lots of places nearby offer fresh fruit, [...]

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Comparing Airborne Advertising

July 19, 2010

Spent part of a hot summer afternoon at a southern Connecticut beach, and noticed two approaches to airborne advertising above our heads – a plane towing a large banner, and another plane skywriting a message. The banner-toting plane was promoting a steak sandwich at Subway. Had I been hungry and in the mood for Subway, [...]

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Your Waiting Room Sends a Message

July 15, 2010

For most service or medical providers, a waiting area seems like a careless afterthought – lay out some chairs and magazines, and you’re done. But for customers or patients, the waiting area is part of the overall service experience, and sends an important signal about your company or practice. For example, the chairs should be [...]

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The National Rifle/Healthcare/Credit Card/Statehood Association

July 13, 2010

Interesting article in today’s NY Times about how the National Rifle Association has expanded its lobbying efforts to record legislative victories in a variety of areas. At a casual glance, the District of Columbia’s efforts to obtain statehood may not appear to be related to health care reform, but the NRA identified common threads related to [...]

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Promoting Your Business With Google Buzz

February 22, 2010

Google Buzz, the company’s latest entry into social media, offers yet another way to share status information with friends andfollowers. For a small business, perhaps the most powerful benefit of Google Buzz is the ability to easily update their Google Profile page, and to streamline the connection with their Twitter account. At first glance, Google [...]

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Free Wi-Fi Cloud Expanding

December 16, 2009

The continuing expansion of free Wi-Fi access is gaining momentum with the announcement that McDonald’s is planning to remove access charges in its restaurants that offer Wi-Fi. Their hope is that you’ll grab a coffee, a shake or some fries while you’re there, but within a month or so, you won’t have to. Wi-Fi access [...]

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