From the category archives:

marketing

Twitter Invites LinkedIn to the Status-Sharing Party

November 10, 2009

LinkedIn’s status update feature has been a fifth wheel of social networking, trying to get users’ attention while people happily update their Twitter and Facebook accounts. That left-out feeling is going to fade over the next few days as LinkedIn rolls out the ability to connect your Twitter and LinkedIn accounts, and provides an option [...]

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Facebook Redesign Tries to Reengage Dormant Users

October 26, 2009

Facebook rolled out several changes to its homepage layout Friday, and most of the attention over the weekend focused on the way the site’s former “Highlights” feed has been split into two screens. The “News Feed” and “Live Feed” deliver different experiences that can help users use Facebook more efficiently. (Set aside the contradiction between [...]

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Connecticut’s 10-Digit Opportunity

October 21, 2009

Starting next month, Connecticut businesses and consumers are going to have to get used to dialing 10 digits, instead of seven, to complete local calls. And while the shift to 10-digit dialing is going to be a hassle, it’s also an opportunity for the state’s businesses to review the marketing collateral that many are going [...]

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How Small Businesses Can Embrace Twitter (Part 1)

October 12, 2009

Although Twitter hasn’t hit mainstream users yet, it’s knocking on the door and attracting attention as a communications tool that offers powerful opportunities for companies of all sizes to interact with their communities and potentially expand their customer base. Notice that I mentioned interaction first in the previous sentence. That’s because the Twitter audience, while [...]

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