From the category archives:

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Roof Rake Highlights

February 6, 2011

Joining the latest New England winter trend – roof raking.

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Our New CT Postcards Blog

November 8, 2010

We’ve long enjoyed collecting postcards and the glimpses they offer of Connecticut’s landmarks and history. Vintage postcards can show us how places, cars and fashions have changed over the years, as well as how many places have stayed the same. Rather than letting these images sit in boxes, we’ve decided to share them on our [...]

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Gmail Filters Improve Productivity

August 12, 2010

If you spend any length of time away from email, it becomes pretty evident that you don’t need to react to (or even see) the bulk of the messages hitting your inbox. Like most people, my email blends important messages with stuff that’s interesting, but can be read later, with quasi-spam messages that I can [...]

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A Short Break From Robo-Calls

August 10, 2010

Today’s primary elections will finalize the pairings for November’s elections, and voters will be also grateful that the primaries will give us a short break from the deluge of automated robo-call phone messages we’ve gotten in recent weeks. The carpet-bombing of election-related postcards is bad enough, but at least those are providing revenue for the [...]

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Service for Not-Yet-Customers

July 26, 2010

Almost every company talks about the importance of customer service, but aligning that talk with action is often a different story. The gap is even larger if you consider the way companies act toward people who aren’t customers. Many companies surprisingly aren’t especially inviting toward people who may be considering doing business with them. Take [...]

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So Much for Squirrel-Proofing

July 21, 2010

Our squirrel-proof birdfeeder has been defeated by bushy-tailed ingenuity and hunger.

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Writing Tools Can Affect Comprehension

April 23, 2010

Had an interesting reminder this week that the tool you’re using to create online copy can influence on how well your audience can understand that text. Armed with a shiny new netbook, I was happily sitting in the local library drafting copy with the Google Docs online word processor. As I checked the text, I [...]

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Local Search Engine Listings Lead to Local Customers

October 29, 2009

If your business depends on bringing in local traffic, you need to make sure you’re listed in the local business sections offered by Google, Yahoo and Bing. All three companies offer a way for businesses to provide listings and information that provide valuable supplements to your Web and social media promotional efforts, and can stand [...]

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How Small Businesses Can Embrace Twitter (Part 2)

October 14, 2009

Start by Listening Just like any offline club that has unofficial customs, social networks such as Twitter have expectations about the right way to behave that extend beyond obvious suggestions such as, “Don’t be a jerk.” As we mentioned in Part 1, effective Twitter use revolves more around conversation than promotion, which means its main [...]

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